About

Wordproof is an independent copy writing and editing service based in Wanaka, New Zealand and run by word pro Alex Kerr.

As well as enjoying a successful freelance copywriting and editing career, Alex has honed her skills as a Communications Specialist with full time roles in magazine publishing, as the Communications Manager at Snow Sports NZ and Media Liaison to the 2018 New Zealand Olympic Winter Games Team.

Working at high profile international events like the Olympics as well as iconic Kiwi events including the Coast to Coast and the Winter Games NZ, she has built a reputation for delivering fast, accurate, engaging communications on time and under pressure.

Alongside prestigious sports events and top athletes, Wordproof have written copy for a diverse range of clients including:1791 Diamonds, Open2View Sydney, Farmers, Number One Shoes, Central Magazine, Triathlon & Multisport Magazine, NZ Bike Magazine, Caccia Training, Authors Online, Rebecca Ann Design, Formatt Bespoke Joinery and TyreLAND.

At Wordproof we take the time to research the topics we write about and to gain a full understanding of our clients’ overall communication goals. We ensure that we use just the right language and tone for your specific audience.

If you’re looking for a highly skilled copywriter or an eagle-eyed proofreader please get in touch via alex@wordproof.co.nz

Jolt Marketing

Jo Lynch – General Manager


I have had the pleasure of working closely with Alex for the past 4 years. Alex is a professional in all that she does, but best of all she is fun and always super positive!
Alex is particularly sharp with high profile media; she produces incredibly high quality written work, often within a short time frame or pressurised situation. She manages all stakeholders with a quiet ease and she gets the job done. Her solid understanding of the ski industry, the athletes, the competitive environment and culture serve her well in the SSNZ role.
Alex is also a sophisticated writer, editor and proof reader. She has a style that is sophisticated and incredibly accurate. Alex will always add a shine and improve your work. On top of all this Alex is handy on all social channels; she has the knack for integrating content across appropriate channels for success.
Alex will be a smart and fun member of your next Communications project!

Flashworks Media

John-Jo Ritson – Founder


I have had the pleasure of working with Alex many times. She was always prepared, levelheaded and pragmatic while being warm, caring and able to have a laugh along the way. These qualities were perfect for long multi day snow sports events with early cold dark starts, blizzards, closures and grumpy folks as well as world class athletes competing, interviews, social coverage and press releases. Highly recommended!!

Formatt Bespoke Joinery

Angela Spackman – Director


We have used the services of Alex Kerr for many years for writing copy on our websites, social media, award entries and newsletters. She has always quickly understood what we are after and the context we are speaking from.  She takes the time to understand your business and the desired outcome of what she is writing before seemingly effortlessly providing just what you need!  She is always a pleasure to work with, prompt with her responses and has met our deadlines every time.  Would recommend her services.